PASPALIS CORPORATION

Karmen Karamanian

Karmen Karamanian

Chief Communications Officer

Karmen Karamanian is Chief Communications Officer at Paspalis Corporation, driving brand, marketing, and communications strategies across all business units. With over 20 years of experience in digital innovation and cross-border marketing, Karmen's expertise fuels growth and development for the Paspalis Group.

Karmen Karamanian is a seasoned professional serving as the Chief Communications Officer at Paspalis, Sydney, where she plays a pivotal role in shaping brand identity, marketing strategies, and communications initiatives for all business units and brands under the Paspalis Corporation.

In her capacity as a consultant Chief Communications Officer since 2015, Karmen has made significant contributions to Paspalis’s business development and growth. Her responsibilities encompass a wide spectrum of areas, including brand management, marketing, and communications, as well as technical aspects such as website design, information technology, and image enhancement.

Karmen’s technical and marketing expertise has been instrumental in driving higher services revenue for the company. She has successfully implemented new cloud-based systems, enhancing group operational efficiency and enabling seamless collaboration within the organisation.

One of Karmen’s key roles is providing specialist mentoring for companies associated with the Darwin Innovation Hub. Her experience as an expert in residence for the Incubator Support Program and as a Growth Facilitator for the Department of Industry, Science, Energy, and Resources Entrepreneurs Program underscores her commitment to fostering innovation and growth within the entrepreneurial ecosystem.

With over two decades of experience in the digital industry, Karmen brings a wealth of knowledge and insights to her role. Her expertise extends to advising clients on cross-border innovations, IT solutions, and marketing opportunities, ensuring that Paspalis stays at the forefront of technological advancements and market trends.

Karmen’s skill set includes technical communications, visual communications, brand management, graphic design, and multimedia/web design and development. Her comprehensive approach to communication and branding strategies has been instrumental in enhancing Paspalis’s market presence and reputation.

Karmen holds a Bachelor of Design Degree from the University of New South Wales, underscoring her academic foundation and commitment to excellence in design and communications. Her strategic vision, combined with her technical proficiency and marketing acumen, makes her an invaluable asset to Paspalis, driving innovation, growth, and success in the digital landscape.